Tips for Rapid Indexing on Baidu from Site Creation
In recent business, I’ve noticed a distinct trend: more and more fully foreign-owned enterprises are trying to enter the Chinese market with their own websites as trading platforms. As a result, this trend presents both opportunities and challenges for SEO agencies. The main challenge is how to deliver effective results within the constraints of client demands. Crucial to this process is the indexing and crawling of pages, especially concerning Baidu SEO.
Achieving rapid indexing on Baidu requires strategic planning and implementation. Here are some effective tips to ensure your site gets indexed quickly:
1. Factors Influencing Page Indexing
According to my experience, here are the factors that influence the page indexing.
a) Optimize Crawl Frequency
One of the most critical factors for improving crawl frequency is the speed at which your pages load. This significantly influences how often Baidu’s crawlers visit your site. Ensure that your site loads quickly, as slow load times can hinder crawling and indexing .For example, on desktop, the aim for your pages to load in under 1.5 seconds. And for mobile devices, the aim for load times of under 1 second.
b) Leverage External Links
External links play a vital role in SEO, acting as endorsements from other websites. However, the growth and placement of these links must be managed carefully. Implement a balanced and steady external link strategy. Sudden spikes in the number of links can appear unnatural and may result in penalties, while too few links might not yield significant benefits. Focus on placing your links on high-authority and relevant websites. This not only boosts your site’s credibility but also enhances the speed at which Baidu indexes your pages.
c) Utilize Baidu Mini Programs
Baidu Mini Programs can offer additional benefits that facilitate faster indexing. These programs provide advantages such as adding logos to your listings and enabling quicker indexing. For sites that struggle with indexing, you can bind your site to a Baidu Mini Program to improve crawl frequency. Once your site is successfully indexed, you can then unbind it. This tactic can be particularly useful for solving persistent crawl issues.
d) Invest in Baidu Commercial Products
Using Baidu’s commercial products can significantly boost your site’s authority and indexing speed. Obtain Baidu’s official site certification to enhance your website’s credibility and trustworthiness. Utilize products like Baidu Search and official site certification. These services increase the perceived authority of your site, helping to improve both crawl rates and indexing efficiency.
e) Page Size
Ensure your pages are not excessively large. Pages over 128K can be difficult for search engines to fully crawl and index.
f) Robots.txt Configuration
Be cautious with your robots.txt file. Blocking essential resources like CSS files can hinder Baidu’s ability to assess your site’s structure properly.
g) Page Structure
While unique and personalized designs are valuable, they should still conform to standard website structures that search engines can easily understand. Avoid overly unconventional designs that might confuse Baidu’s algorithms.
2. Building Indexes and Achieving Rankings
Once your pages are indexed, the next step is to focus on achieving and maintaining high rankings. This involves consistent content updates and adhering to SEO best practices. Here are some suggestions for different types of websites:
- Blogs: Update with 5-10 posts weekly.
- Corporate Sites: Update with 1-5 posts weekly.
- B2B Sites: Update with 15-30 posts weekly.
- News Portals: Update with at least 50 posts weekly.
Maintaining a consistent and reasonable content growth rate is crucial. Sudden, large increases in content can trigger anomalies in Baidu’s algorithms, potentially leading to penalties.
3. Producing Effective Rankings
Achieving high rankings with a new domain can be challenging, even for experienced SEO professionals. It requires a meticulous approach to content, structure, links, and page speed:
- Content Quality: Ensure your content is high-quality and relevant.
- Site Structure: Maintain a logical and user-friendly site structure.
- Link Building: Develop a strong and strategic link-building plan.
- Brand Presence: Increase your brand’s online presence and engagement.
- Page Speed: Optimize your site’s load times for both desktop and mobile users.
4. Conclusion
By implementing these strategies, you can significantly improve your site’s crawl frequency and indexing speed on Baidu. Focus on optimizing your page load speed, developing a balanced external link strategy, leveraging Baidu Mini Programs, and investing in Baidu’s commercial products. These efforts will help ensure that your site not only gets indexed quickly but also achieves and maintains high rankings, ultimately driving more traffic and visibility.
At Anber Consulting, we specialize in assisting foreign companies in navigating the complexities of the Chinese digital landscape. To learn more about Baidu SEO and get marketing advice, we invite you to explore our Baidu SEO service page.